Analytics for live sellers and growing teams
Know what sold, who sold it, and what to put on next.
Signal & Stock turns your TikTok Shop and Whatnot data into daily reports, host scorecards and merchandising lists, so your team runs every show on facts instead of guesses.
Results so far
- 2 weeksfrom no reporting to daily reports
- 348live shows tracked across TikTok Shop and Whatnot
- 4,255products with full sales history
- 3ready-to-send reports every morning
Live commerce analytics
Platform dashboards show one show at a time. Your business runs on all of them.
Every show in one place
Yesterday's results across TikTok Shop and Whatnot, in your inbox before the first show, measured against your own targets.
Know your best hosts
Dashboards don't know who hosted. We match every show to your staff schedule and rank hosts by sales and items per hour.
Merchandise from what sells
Follow every product across every show, then build tomorrow's lists from proven sellers and flag what needs a lower price.
What you get
Daily
KPI pulse
Sales, orders, average order vs target, top show and best seller, per platform.
Daily
Top sellers & underperformers
What moved, what never did, and what keeps getting shown without selling.
Daily and weekly
Host scorecards
Sales and items per hour for every host, so scheduling follows performance.
Per show
Merchandising lists
Product lists for each show built from proven sellers, ready for your producers.
Weekly
Recap deck
A spreadsheet and slide deck for the week, with per-show and per-host breakdowns.
On request
Promo & event planning
For sale events, which items to push, which to hold and which need a lower price.
Beyond live selling
Data analytics for any growing team
Automated reporting, dashboards, and inventory and supply chain analysis for e-commerce, retail and operations teams. If you're rebuilding the same spreadsheet every week, it can run itself.
Case study
From no reporting to a daily scorecard in two weeks
A liquidation retailer running about 25 TikTok Shop and 40+ Whatnot shows a week had no reporting at all. Sales lived in each platform's dashboard, and a shared sheet was filled in by hand.
Email me for the full case studyDaily reports on both platforms
KPI pulses and top-seller reports ready every morning, reviewed before they go out.
Hosts ranked by performance
Every show matched to its host and mod from the staff schedule.
Errors caught before they spread
A hand-typed sales figure off by $4,306 and a missing week of shows, both found and fixed.
Promo picks for a major sale event
203 SKU lines sorted into push, hold, cut price or test in an afternoon.
How it works
Step 1
Free show audit
Send one week of your show exports. You get a sample report built on your own numbers, free.
Step 2
Two-week setup
Your history is loaded and the reports are tuned to your shows, hosts and targets.
Step 3
Reports every day
Reports land in your inbox each morning, with ongoing support as your shows change.
About
Hi, I'm Sebastian Castaneda.
I started in logistics and sustainment engineering at Lockheed Martin, where tracking parts, stock and schedules down to the detail was the job. Today I build the reporting behind a live-selling team's TikTok Shop and Whatnot shows.
Signal & Stock brings that same discipline to your data: clear numbers every morning, and a straight answer to what's working.
Send a week of shows. Get your report back.
Free, no strings. You'll see your own numbers the way your team should see them every day.